A Tipping Point in Mobile and Search Usage

May 21, 2017
The total number of searches conducted on smartphones and other mobile devices surpassed the number conducted on desktop computers for the first time, marking a critical tipping point in the importance of SEO relative to mobile marketing.

The 4 P’s to Put Marketing Strategy Into Action

May 14, 2017
Your marketing strategy lays out your big-picture marketing plans in support of your business strategy. But few people talk about strategy without mentioning tactics. Others use the words interchangeably. What exactly are tactics? How do they differ from strategy? And why are they essential to success?

Marketing Terms Cheat Sheet

May 14, 2017
The rise of digital marketing is creating so many new terms so quickly that even experts can feel like they’re playing catch-up. We’ve decoded some of the most confusing marketing terms. Consider this your marketing cheat-sheet.

This is Why Your Brand Needs to Invest In Instagram Ads

May 7, 2017
This mobile photo sharing app has increasingly become a utopia for consumer products ranging from clothing and food to vacation destinations. Now, being an influencer or celebrity with a massive following is not the only way to cultivate a precise audience that will buy.

4 Tips for Getting More Video Views

April 30, 2017
While digital video content is certainly a powerful marketing tool, it only works if it reaches your target audience. For video to be a worthwhile investment (both of time and money), it needs to be seen. Not only do you want your video to be viewed, you want viewers to share.

3 Techniques to Win Local Consumers on Mobile

April 23, 2017
The growing popularity of mobile devices presents exciting new marketing opportunities for local businesses. Not only does mobile offer personalized experiences, but many consumers also prefer to get their info from their smartphones and tablets, with desktop becoming a secondary touch point for many. In fact, a recent report shows that 65% of digital media time is now spent on mobile.

Your Business Success Starts with Strategy

April 16, 2017
In The Art of War, the ancient Chinese military master Sun Tzu wrote that “Tactics without strategy is the noise before defeat.” Tzu’s insights have kept his book relevant in military and business circles some 2,500 years later. But what exactly is strategy? How is different from tactics? Why does it play a starring role in so many success stories? And how can it help your business succeed? You need a plan.

3 Ways Digital Can Accelerate Auto Sales Efforts

April 9, 2017
From preventative maintenance to tire changes, vehicle service is one of the few things that will never exist entirely online. But that’s no reason to ignore digital when it comes to promoting your business and building brand affinity.

4 Tips to Get the Most Out of your Video Marketing

April 2, 2017
Relevant and engaging video content is a great tool for local businesses who want to engage their target audience and encourage them to become customers. In fact, when a consumer enjoys a video ad, it increases brand association by 139% and purchase intent by 97%.

Marketing Across Generations

March 26, 2017
One message (or media) does not fit all generations. Learn how the generations think, behave, and spend.

Twitter Feed

Facebook Feed

Contact Us