6 Tips for Video Search Engine OptimizationBy improving video SEO, you can significantly increase your chance of showing up in search results and extend the reach of your brand. Check out these six video optimization tips to maximize your digital video efforts.
You already have a plan in place to improve your search rankings or your website- but what about your video content?
By improving video SEO, you can significantly increase your chance of showing up in search results and extend the reach of your brand. Because Google owns YouTube, the search engine tends to prioritize YouTube videos in search engine result pages (SERPs). Check out these six video optimization tips to maximize your digital video efforts:
1. Plan Your Video’s Keywords
Perform keyword research to determine what videos your audience is searching for online. Google’s free Keyword Planner tool is a great place to start. It will include videos on the first page of search results for certain keywords, including those like “how to” or “tutorial,” so use that to your advantage.
2. Record and Edit Quality Videos
Ensure that your video optimization efforts don’t interfere with the quality. Your videos have to be watched by real viewers to rank well in search results. Place keywords naturally and remember your first focus should be quality and value to the customer.
3. Optimize Your Titles
The titles of your videos can drive clicks or turn people away. Your titles should be compelling to viewers, and also contain a target keyword.
You may find that one format of titles does not work as well as it used to. Channels like YouTube and Vimeo are constantly updating their search algorithms. Be prepared to tweak your headline every few months or once a year.
4. Complete the Video Descriptions
Always enter description text to summarize your videos. Aim to keep text at around 200 characters, and try to use your keywords three or four times, without “keyword stuffing.” The more information you can provide to describe what your video is about, the better.
5. Transcribe Speech to Closed Captioning
To provide search engines with even more text to crawl, transcribe your video with closed captioning (CC) feature. YouTube allows you to do this right at the time of upload and again on your video’s detail page.
6. Make Your Video Channel Work for You
Your YouTube channel page is a great place to use additional keyword-rich information about your company. You can group videos by theme or topic using playlists. Test a few combinations, and reuse the variations that are performing the best.
Videos content is more popular than ever, and at Free Press Media in Burlington, Vermont, we know how to optimize them for success. Contact us today for more details.