What You Need To Know Before Using High Impact Ads

Lead the best digital marketing campaign of 2018 by standing out. When done correctly, digital High Impact ads can do more than capture attention, it can drive conversion. Here is What you need to know before using High Impact ads. Posted on Friday, March 16 in Breaking Through the Clutter, Building Your Brand, Increasing Sales, Making Your Marketing Work, Reaching The Right Audience.

What is High Impact Advertising?

High impact advertisements are animated or static ads that are visually appealing and capture your audience's attention before navigating through the rest of the host’s website. The high impact media is intended for desktop and laptop users and targets viewers who are most interested in your product.

Breaking through incessant clutter is no small feat. There simply isn’t one channel for attracting consumer attention. Instead, eyeballs travel from one device, site, and app to another on a seemingly endless loop. In the modern marketplace, you’re not only competing with other businesses, you’re also battling the constant distracted state of consumers in the digital age.

High impact digital advertising is the key to cutting through the noise. High impact marketing pairs engaging ad formats with platform innovation to keep your targeted audience focused on your creative digital advertisement.

Example of a high impact transition ad for the movie Interstellar


Let Your Digital Marketing Campaigns Come Alive

Lead the best digital marketing campaign of 2018 by standing out. When done correctly, digital high impact ads can do more than capture attention, it can drive conversion. In fact, one study showed that 90% of revenue comes from the most noticeable 25% of ads. To get noticed, your ads need to be in the right format to reach the right audience on the right platform at the right time.


Use Seamless, Engaging Ads

High impact ad formats are better performers than regular web display and banner ads. They become a part of the user experience by employing a majority of the screen, sound, and interactive elements. Rather than intruding, they launch seamlessly, building brand awareness while giving viewers control over the content. In addition to dazzling the eye, high impact ads also boast higher completion rates. 


Use Creative Digital Campaigns to Engage Audiences

Our high impact  ad campaigns run on our trusted news platforms, and are built to capture audience attention when they’re most engaged. High impact media uses video and other rich media, to draw consumers further into the experience.

Man reacting to an eye-popping high impact digital ad

Types of High Impact Display Ads

Consumers can choose from thousands of websites, but only we can reach over 6 MILLION Rochester consumers. High impact ads are targeted web display ad messages across nine of the most trusted local websites in the state. They are available in a variety of sizes, types, and rates. A few examples are:

  • Gravity advertisements: Features a short and highly engaging, high impact ad video with copy. Gravity ads offer a cinematic experience that often compels users to watch them in their entirety, achieving an 83% in-view rate and a 60% interaction rate. See an example of a Gravity ad.
  • Transition advertisements : Grab consumer attention as they click and scroll through the latest stories. See an example of a Transition ad.
  • Pushdown advertisements : Put your message on top by expanding downward to take center stage. See an example of a Pushdown ad.


Benefits of High Impact Advertising

Real-time analytics and targeting ensures the right people are seeing your ads at the right time. One of the greatest advantages of high impact advertising is that it permits you to do more with your ads. You have more options when it comes to developing creative elements and messaging that truly makes an impact while communicating your message.

These engaging, creative ad formats do more than sit on the page—they practically leap off the screen! Benefits of using high impact ad strategies include:

  • Increase Brand Recognition: Consumers are more likely to remember and recognize a brand that offers high-quality ad content.
  • Drive Higher Response Rates: Consumers are more likely to respond to ads that are engaging and interactive.
  • Take Consumers Beyond the Click: High impact advertising is more likely to drive consumers to take further action after clicking on the ad.


Start Your High Impact Campaign

Are you ready to step into the spotlight of high impact marketing? Our team of digital marketing experts knows just what it takes to create creative high impact ads that increase engagement and encourage conversions. Contact us today.

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