Building Your Brand

4 Strategies to Beat Your Marketing Competition

March 30, 2018
The bigger they are, the harder they fall, but don’t get crushed in the melee. When it comes to taking on the competition, it’s important to keep your eye on the prize.

3 Ways to Advertise to Millennials

March 23, 2018
As the most educated and mobile generation, the millennial market (Generation Y) may be one of the most difficult to target. Attracting and retaining millennial buyers requires companies to gear their marketing techniques to the values and lifestyles of this generation. Here are three ways to do it.

What You Need To Know Before Using High Impact Ads

March 16, 2018
Lead the best digital marketing campaign of 2018 by standing out. When done correctly, digital High Impact ads can do more than capture attention, it can drive conversion. Here is What you need to know before using High Impact ads.

6 Tips for Video Search Engine Optimization

March 2, 2018
By improving video SEO, you can significantly increase your chance of showing up in search results and extend the reach of your brand. Check out these six video optimization tips to maximize your digital video efforts.

Why You Should Add Geo Fencing to Your Marketing Plan

February 23, 2018
By geo targeting mobile devices, your business drives customers to come up to your doors or trade show booth. Read on to learn more about how you can put geo fencing to work for your business during your next flash sale or trade show conference.

If You’re Not A/B Testing, You Should Be!

February 16, 2018
A/B testing allows marketers to adjust a campaign to perform at its best. There is always something to improve or optimize, but it takes this style of testing to determine what that change should be.

What Every Business Owner Needs to Know About Reputation Management

February 9, 2018
With the fast-paced and viral nature of social media and digital communication, it’s becoming increasingly important for companies to be aware of their brand reputation. Reputation management lets you monitor customer perceptions and respond to feedback. Here is what you need to know about reputation management.

5 Best Practices To Grow Your Email Subscriber List For Beginners

February 9, 2018
The best way to get a return on your email marketing investment is by continuously making an effort to expand your email subscriber list to include new leads. Here are fivetips for small business to grow their targeted email marketing lists, without having to buy a mailing list.

Everything You Need to Know About Email List Segmentation

February 2, 2018
Customers need more of an incentive than ever before to open and respond to emails. Customizing your message to the reader’s specific needs and interests has been a proven way to increase open and conversion rates. Here is everything you should know about setting up list segments to personalize your emails.

4 Tips to Maximize Your Valentine’s Day Campaign

January 26, 2018
Valentine's Day spending was projected to reach $18.2 billion in 2017. Get the most out of your marketing dollars with these helpful tips!

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