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Mobile Marketing

 

Mobile-first marketing strategies are increasingly popular amongst businesses wanting to connect with on-the-go customers. The Poughkeepsie Journal Media Group can help you execute a cohesive and robust mobile marketing program to help your business reach local consumers during various times of day, at specific locations, and on their preferred device.  

Why Mobile ?

Are you keeping pace with a mobile marketing strategy? If not, you’ll want to take a look at these mobile marketing statistics:

  • 60% of online traffic comes from mobile. 
  • 80% of internet users own a smartphone.
  • Adults spend an average of 2 hours, 54 minutes on mobile devices each day.
  • 68% of companies have integrated mobile marketing into their overall marketing strategy.
  • 71% of marketers believe mobile marketing is core to their business.

Mobile marketing isn’t a “one-size-fits-all” solution – we understand that. When you partner with The Poughkeepsie Journal Media Group on a mobile marketing strategy, we work with you to unlock new revenue opportunities and arm your business with the technology, products and guidance needed to succeed in a competitive mobile marketplace.  

 

Geofencing Services

Location-based marketing allows businesses to send targeted messages to their customers at the right time and place, based on customers’ specific interest and needs. Perfect for retail or tourism marketing, geofencing is one of the newest players in location-based marketing. Through our geofencing services, you can establish a ‘boundary’ around your premise, so that when customers are close by, they receive a targeted message from your business.

 

Sources: Morgan Stanley Survey 2011; “Consumers in the Micro-Moment” Google /Ipsos March 2015*Base: smartphone users in the USOur Mobile Marketing Services

The Poughkeepsie Journal Mobile & Tablet Apps

Place your ad in The Poughkeepsie Journal Media Group's iPhone, Android and tablet app: The Hudson Valley's top sources for local news on-the-go. Your mobile advertisements will be placed against reputable, local content that is consumed by countless people every day. 

 

Google, Yahoo!/Bing Ad Network

Beyond our in-app ad solutions, we can create a targeted mobile display ad campaign that appears within top mobile publisher sites and some of the most popular apps in the world through our partnerships with Google, Yahoo! And Bing.

 

Mobile-Responsive Websites

Google announced a major algorithm change last year, which places mobile-friendly websites higher up in search results. We offer mobile-responsive web design and development to make your business’s website compliant with the update, so you can build a strong brand, create lasting customer relationships and make mobile work harder for you.  To win in mobile marketing, you need a platform and partner you can trust to help you get ahead – and stay ahead – in mobile marketing.

Contact us today to start crafting a winning mobile marketing campaign today.

Download Whitepaper download


Discover How We Connect With Your Customers

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Video

Make your customers feel something

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Branded
Content

Give your brand
a platform of its own

img01

Audience

Access to a premium
local audience

img01

Mobile

Be where your customers are

img01

High Impact

Cut through
the clutter

img01

Credible Environment

Position your brand
in a trusted space

img01

Competition

Steal the spotlight

img01

Local

Become a trusted resource

img01

Understand

What your customers want

img01

Inspire

Your customers to take action

  • img01

    Video

    Make your
    customers feel
    something

  • img01

    Branded
    Content


    Give your
    brand a
    platform of
    its own

  • img01

    Audience

    Access to
    a premium
    local audience

  • img01

    Mobile

    Be where your
    customers are

  • img01

    High Impact

    Cut through
    the clutter

  • img01

    Credible
    Environment


    Position your
    brand in a
    trusted space

  • img01

    Competition

    Steal the
    spotlight

  • img01

    Local

    Become
    a trusted
    resource

  • img01

    Understand

    What your
    customers want

  • img01

    Inspire

    Your customers
    to take action


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FreePressMedia - Burlington
100 Bank Street, Suite 700
Burlington, VT 05401

(802) 660-1819