freshies: [fresh – ees] │a term used to describe untouched, fresh snow.
A high quality, full-color, glossy magazine and continuous online publication highlighting mountain lifestyle and attractions.
Only 7.5% of the U.S. population participates in at least one snowsport each year.*
Freshies will encourage non-snowsport participants to learn to ski/ride, or to visit mountain resorts for their other attractions. Plus, Freshies will boost current skier and rider visits to resorts they haven’t yet tried.
*Source: Weidel, Jeffrey. Snow sports attract more than 31 million participants in the U.S. Examiner.com. 2011. Web. 11 Dec. 2014.
Our goal is to position Vermont and Canada as a destination for ski and ride vacations, driving more dollars to resorts and surrounding businesses.
54% of snowsport participants have household incomes of more than $75,000.*
Approximately 83% of current skiers picked up the sport when they were young, and 77% report they are still skiing with their families.**
*Source: "2014 SIA Snow Sports Fact Sheet." SnowSports Industries America, 2014. Web. 17 Nov. 2014.
** Source: Berronian, Abbie. Fighting for the Little Guy. Powder.com. May 2014. Web. 6 Oct. 2014.